The Coca-Cola Co. just received a slap on the wrist from the FDA for making "inappropriate" health claims on bottles of its new Diet Coke Plus earlier this month. Apparently there are not enough nutrients in Diet Coke Plus to merit the "Plus." In a warning letter to the company, the FDA requested Coke to "take prompt action to correct these violations" by the end of the month.
The FDA also questioned the very idea of nutrient-enhanced snack foods, like fortified sodas. I should say so! The likes of Diet Pepsi Maxi sound like wishful thinking in a bottle to me.
Will the Coca-Cola Polar Bear bring us a more accurate label by Christmas--perhaps something along the lines of Diet Coke Weebitmore? Don't hang up your stocking just yet. A Coke spokesman says there are no plans to change the beverage's labeling, though the company will have a response by early January.
Read about the story here in the Wall Street Journal. Read the FDA's warning letter to Coca-Cola Co. here.
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I have to side with Diet Coke on this one. I don't know why it's assumed that someone looking at "plus" would assume that it's healthy for you.
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